Ralph E. Hanson, Second Edition
HomeWeblogChaptersCh. 1: Living in a Media WorldCh. 2: The Media Business: Consolidation, Globalization, and the Long TailCh. 3: Mass Communication Effects: How Society and Media InteractCh. 4: Books: The Birth of the Mass MediaCh. 5: Magazines: The Power of Words and ImagesCh. 6: Newspapers: Reflection of a Democratic SocietyCh. 7: Sound: Music and Talk Across MediaCh. 8: Movies: Mass-Producing EntertainmentCh. 9: Television: Broadcast, Cable and BeyondCh. 10: The Internet: Mass Communication Gets PersonalCh. 11: Advertising: Selling a MessageCh. 12: Public Relations: Manufacturing the NewsCh. 13: Media Law: Free Speech and FairnessCh. 14: Media Ethics: Truthfulness, Fairness, and Standards of DecencyCh. 15: Global Media: Communication Around the WorldAbout the BookAbout the AuthorHelp
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Chapter 9: Television

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Nielsen Media Research is the foremost authority on the television viewing habits of Americans. Find out more about how Nielsen tracks television viewing and collects the data that is critical to the television industry.

 

According to their site, PBS serves over 75 million people each week. See the various types of programming this noncommercial media corporation has to offer the public.

 

Want to know the current, top-rated telenovelas? How about this week's futbol schedule? Visit Univision's television page.

 

The Interactive Television Research Institute focuses on researching all the major components of television: audience, advertising, and the media. Take a look at their Web page to get a look at how they conduct their work, as well as some of the projects they have completed and are currently researching.

 

Television History--The First 75 Years provides a good overview of the development of modern day television technology. The inventors and the technology, from across the world, are documented on this site.

 

The National Institute on Media and the Family presents some eye-opening statistics on children's television usage. The site also features a great deal of research and resources for parents trying to manage what their children watch on TV.