CQ Press : Mass Communication: Living in a Media World by Ralph E. Hanson, 2nd Edition

The Magazine Publishers of America claim they are "the premier trade association for the consumer magazine industry". Take a look at what this trade association has to offer to their members, especially the magazine research they have available.

Maxim magazine is credited with transforming the modern men's magazine by introducing new concepts regarding presentation and content. Take a minute to see if their online edition incorporates these same characteristics found in the print edition.

View Nike's campaign ads to make women feel comfortable about their various body shapes: butts, legs, thighs, knees, and hips. Also, take a look at how Dove reaches out to the average woman through their Real Beauty campaign.

If you are/were a parent, would you worry about your under-fourteen-year-old daughter reading Seventeen, Teen, or YM magazines?

Visit the site and see how the 2007 Sports Illustrated Swimsuit Issue rates on the ethnic diversity of the features models.

Chapter 5: Magazines

Explore




	Chapter 5: Magazines Explore The Magazine Publishers of America claim they are "the premier trade association for the consumer magazine industry". Take a look at what this trade association has to offer to their members, especially the magazine research they have available. Maxim magazine is credited with transforming the modern men's magazine by introducing new concepts regarding presentation and content. Take a minute to see if their online edition incorporates these same characteristics found in the print edition. View Nike's campaign ads to make women feel comfortable about their various body shapes: butts, legs, thighs, knees, and hips. Also, take a look at how Dove reaches out to the average woman through their Real Beauty campaign. If you are/were a parent, would you worry about your under-fourteen-year-old daughter reading Seventeen, Teen, or YM magazines? Visit the site and see how the 2007 Sports Illustrated Swimsuit Issue rates on the ethnic diversity of the features models.