Ralph E. Hanson, Second Edition
HomeWeblogChaptersCh. 1: Living in a Media WorldCh. 2: The Media Business: Consolidation, Globalization, and the Long TailCh. 3: Mass Communication Effects: How Society and Media InteractCh. 4: Books: The Birth of the Mass MediaCh. 5: Magazines: The Power of Words and ImagesCh. 6: Newspapers: Reflection of a Democratic SocietyCh. 7: Sound: Music and Talk Across MediaCh. 8: Movies: Mass-Producing EntertainmentCh. 9: Television: Broadcast, Cable and BeyondCh. 10: The Internet: Mass Communication Gets PersonalCh. 11: Advertising: Selling a MessageCh. 12: Public Relations: Manufacturing the NewsCh. 13: Media Law: Free Speech and FairnessCh. 14: Media Ethics: Truthfulness, Fairness, and Standards of DecencyCh. 15: Global Media: Communication Around the WorldAbout the BookAbout the AuthorHelp
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Chapter 4: Books

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The book publishing industry certainly reflects the overall media trend of corporate consolidation. Take a look at the five largest publishers in the world:

-McGraw-Hill

-Random House

-Harcourt Education

-Verlagsgruppe Georg von Holtzbrinck

-Scholastic

 

Take a look at The West Virginia University Press. You'll quickly discover that the common topic of the press' titles is life and history of Appalachia.

 

Andrew Carnegie's legacy is one of both incredible business success and his unselfish manner of giving back to the public, especially free public libraries, at a time when there weren't free libraries.

 

Read firsthand Judy Blume's attitudes on censorship, which she explains in great detail.