Chapter
3 discusses the topic of liberal versus conservative bias in the media. Take a
look at several of the most prominent news providers' sites: CNN, FOX News,
C-SPAN, The New
York Times, and the BBC. Look to
see if you can identify any obvious biases in their coverage of the news.
Visit
the Web sites of some of the 2008 presidential hopefuls; Barack Obama, Hillary Clinton, Rudy Giuliani, and John McCain. With over a year and a half
before the election, see how they are already attempting to connect with
voters.
Take a
look at the ABC, NBC, and CBS
news sites, and identify the featured stories using Herbert Gans's categories
of enduring values: ethnocentrism, altruistic democracy, responsible
capitalism, small-town pastoralism, individualism, moderatism, order, and
leadership.
The Kaiser Family Foundation has sponsored a tremendous amount of research in the area of
media effects. The focus of the majority of their studies center around
children's media usage.