Ralph E. Hanson, Second Edition
HomeWeblogChaptersCh. 1: Living in a Media WorldCh. 2: The Media Business: Consolidation, Globalization, and the Long TailCh. 3: Mass Communication Effects: How Society and Media InteractCh. 4: Books: The Birth of the Mass MediaCh. 5: Magazines: The Power of Words and ImagesCh. 6: Newspapers: Reflection of a Democratic SocietyCh. 7: Sound: Music and Talk Across MediaCh. 8: Movies: Mass-Producing EntertainmentCh. 9: Television: Broadcast, Cable and BeyondCh. 10: The Internet: Mass Communication Gets PersonalCh. 11: Advertising: Selling a MessageCh. 12: Public Relations: Manufacturing the NewsCh. 13: Media Law: Free Speech and FairnessCh. 14: Media Ethics: Truthfulness, Fairness, and Standards of DecencyCh. 15: Global Media: Communication Around the WorldAbout the BookAbout the AuthorHelp
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Chapter 3: Mass Communication Effects

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Chapter 3 discusses the topic of liberal versus conservative bias in the media. Take a look at several of the most prominent news providers' sites: CNN, FOX News, C-SPAN, The New York Times, and the BBC. Look to see if you can identify any obvious biases in their coverage of the news.

 

Visit the Web sites of some of the 2008 presidential hopefuls; Barack Obama, Hillary Clinton, Rudy Giuliani, and John McCain. With over a year and a half before the election, see how they are already attempting to connect with voters.

 

Take a look at the ABC, NBC, and CBS news sites, and identify the featured stories using Herbert Gans's categories of enduring values: ethnocentrism, altruistic democracy, responsible capitalism, small-town pastoralism, individualism, moderatism, order, and leadership.

 

The Kaiser Family Foundation has sponsored a tremendous amount of research in the area of media effects. The focus of the majority of their studies center around children's media usage.