Ralph E. Hanson, Second Edition
HomeWeblogChaptersCh. 1: Living in a Media WorldCh. 2: The Media Business: Consolidation, Globalization, and the Long TailCh. 3: Mass Communication Effects: How Society and Media InteractCh. 4: Books: The Birth of the Mass MediaCh. 5: Magazines: The Power of Words and ImagesCh. 6: Newspapers: Reflection of a Democratic SocietyCh. 7: Sound: Music and Talk Across MediaCh. 8: Movies: Mass-Producing EntertainmentCh. 9: Television: Broadcast, Cable and BeyondCh. 10: The Internet: Mass Communication Gets PersonalCh. 11: Advertising: Selling a MessageCh. 12: Public Relations: Manufacturing the NewsCh. 13: Media Law: Free Speech and FairnessCh. 14: Media Ethics: Truthfulness, Fairness, and Standards of DecencyCh. 15: Global Media: Communication Around the WorldAbout the BookAbout the AuthorHelp
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Chapter 12: Public Relations

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After an untrue rumor was transformed into an urban legend over the Internet, fashion designer Tommy Hilfiger was forced to fight back. Read how Hilfiger uses his company's site to educate consumers and the public about the rumor he was subjected to.

 

Visit the Public Relations Society of America's site to see what they have to offer public relations professionals. Also, visit the Public Relations Student Society of America's site, founded in 1968 by PRSA to strengthen the relationship between the public relations industry and students.

 

Read about the role of propaganda played in America’s involvement in World War I on Propaganda Critic. Under the section "Wartime propaganda", read about war-related propaganda, including details about the role of the Committee on Public Information.

 

Explore a research project conducted at the University of Florida regarding crisis management. General crisis management is covered, as well as historical good and bad cases: Tylenol tampering scare and the Exxon Valdez oil spill.

 

Check out PRWeek, both the United States and United Kingdom editions, to see what this leading publication has to offer the public relations and communications industries.