Chapter 11: Advertising

Omnicom Group, an international leader in advertising and marketing communications, is a true corporate giant. Take a look to see what the company owns, what services they offer, and how they operate so efficiently.

 

The Brand Institute, Inc. describes itself as a full-service brand and identity consultation company. Explore the company's site to see the services they have to offer as well as the list of familiar clients they have worked with.

 

Visit the VALS site to see how the consumer information collected through their survey is applied by the advertising and marketing professions.

 

Chapter 11 discusses the different functions of local and national advertising and direct and indirect action messages. Visit the Web site of a Toyota dealership near you, then visit Toyota's corporate site to see the uses of direct and indirect action messages.

 

Apple's 1984 Super Bowl commercial certainly created quite a buzz inside and out of the advertising world. Watch the commercial that started the movement of the over-the-top television advertisement.

 

Nothing exemplifies outdoor advertising more than NASCAR stock cars. Take a look at the drivers competing in the 2007 Nextel Cup to see how advertisers use every inch of the car and the drivers' uniforms for space to promote their products.