Ralph E. Hanson, Second Edition
HomeWeblogChaptersCh. 1: Living in a Media WorldCh. 2: The Media Business: Consolidation, Globalization, and the Long TailCh. 3: Mass Communication Effects: How Society and Media InteractCh. 4: Books: The Birth of the Mass MediaCh. 5: Magazines: The Power of Words and ImagesCh. 6: Newspapers: Reflection of a Democratic SocietyCh. 7: Sound: Music and Talk Across MediaCh. 8: Movies: Mass-Producing EntertainmentCh. 9: Television: Broadcast, Cable and BeyondCh. 10: The Internet: Mass Communication Gets PersonalCh. 11: Advertising: Selling a MessageCh. 12: Public Relations: Manufacturing the NewsCh. 13: Media Law: Free Speech and FairnessCh. 14: Media Ethics: Truthfulness, Fairness, and Standards of DecencyCh. 15: Global Media: Communication Around the WorldAbout the BookAbout the AuthorHelp
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Chapter 1: Living in a Media World

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Dr. Ralph Hanson, the author of this textbook, provides a daily overview of the most current media issues and news in his Mass Communication blog. For those looking to learn more about the modern media world, this site provides a tremendous amount of resources to explore.

 

Apple intends to jump into the mobile communications market with the introduction earlier this year of their iPhone. Take a look at what the company is offering to consumers looking for a mobile communications and media solution in a single device.

 

The Internet news site The Drudge Report exemplifies the trend of everyday citizens moving away from the traditional outlets to Web sites for their news. This site made a name for itself by breaking the Clinton-Lewinsky scandal.

 

Take a look at ABC's approach in making available online--and for free--some of their most popular shows. This type of delivery allows the network to cater to the online culture while still providing the traditional broadcast delivery of these programs.

 

The Internet Movie Database takes a critical look at movies from an aesthetic viewpoint by pointing out the flaws that made it into the final production. Search for your favorite movie and see what mistakes can be found.

 

As new media evolves and becomes a part of our everyday existence, media scholars and consumer audiences question the possible effects media may have on our lives. Look for some examples of effect-related research on The Media Awareness Network.

 

See how two popular television programs, Fox's American Idol, and MTV's The Real World, keep their viewers up to date on the progress of each series. Also, take a look at the bonus material that is only available online.