Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10 Chapter 11 Chapter 12 Chapter 13 Chapter 14 Chapter 15

Living in a Media World

The Media Business: Consolidation, Globalization, and the Long Tail

Mass Communication Effects: How Society and Media Interact

Books: The Birth of the Mass Media

Magazines: The Power of Words and Images 

Newspapers: Reflection of a Democratic Society

Sound: Music and Talk Across Media

Movies: Mass-Producing Entertainment

Television: Broadcast, Cable and Beyond

The Internet: Mass Communication Gets Personal  

Advertising: Selling a Message 

Public Relations: Manufacturing the News

Media Law: Free Speech and Fairness

Media Ethics: Truthfulness, Fairness, and Standards of Decency  

Global Media: Communication Around the World